Portfolio
Aethra is a global provider of videoconferencing and networking equipment. A strong player in the U.S. market, Aethra solutions span a variety of industries, including corporate, healthcare, education, government and banking. Aethra is headquartered in Italy, and is the single largest supplier of video conferencing systems to the U.S. military and is the first company to attain JITC certification. Zephyr Strategy was engaged to operate as the outsourced marketing department for the company’s US-based operations.
Aertha
- Virtual Marketing Support (VMO
- Website
- Tradeshows & Events
- Collateral
- Lead Generation
- Analyst Relations
Ezenia! Inc., founded in 1991, is a leading provider of real-time collaboration solutions, bringing new and valuable levels of interaction and collaboration to corporate networks and the Internet. By integrating voice, video and data collaboration, the Company’s award-winning products enable groups to interact through a natural meeting experience regardless of geographic distance. Zephyr Strategy is the VMO for this organization and provides strategic consulting in the areas of marketing, public relations and sales support.
Ezenia!
- Virtual Marketing Support (VMO)
- Website
- Tradeshow & Events
- Lead Generation
- Sales & Marketing Strategy
- Public Relations
Remploy Frontline (hotlink to remployfrontline.co.uk) harnesses leading-edge technology to keep first responders and military personnel safe from chemical, biological, radiological and nuclear agents. For over 30 years, military and civil agencies worldwide have entrusted their lives to Remploy’s CBRN and marine protective solutions. Zephyr Strategy was engaged to act as the outsourced marketing arm for this U.K. based company.
Remploy Frontline
- Virtual Marketing Support (VMO)
- Website
- Request for Proposal (RFP) Support
- US-based Launch
- Tradeshow & Events
- Public Relations
- Collateral and Sales Support
Sabtech Industries’ products are an integral part of every U.S. Navy weapon system, including Aegis class cruisers and destroyers, aircraft carriers, both ballistic missile and attack submarines, frigates, and various amphibious ships. In addition, our critical data communication products provide our allies and coalition maritime forces with a smooth migration from legacy combat systems to networkcentric open architecture solutions.
Sabtech
- Virtual Marketing Support (VMO)
- Website
- Sales & Marketing Strategy
- Public Relations
- Collateral
- Tradeshow & Events
Clique Communications (www.cliquevideo.com) is a cutting-edge multimedia technologies provider delivering solutions via mobile, PC/Web and TV screens. Clique recognized that although their capabilities were sophisticated and offered tremendous value, their web-presence lacked refinement and organization. The company also wanted better messaging and a clearer emphasis on their value proposition. Zephyr consolidated Clique’s disparate web presences (they had several sites) under one virtual umbrella. We also worked with Clique to define and properly articulate Clique’s value proposition and target markets in order for Clique to present a consistent and compelling message to the appropriate audience. Finally, Zephyr updated their visual presence, creating a fresh new look that effectively blended the sophistication of Clique’s technology with the freshness their solutions’ universal appeal. 
Glowpoint (www.glowpoint.com) is the nation’s first and leading provider of IP-based network videoconferencing solutions. The company launched in 2003 as a spin-off from a large integrator. Glowpoint immediately needed to develop agent and reseller programs, a vertical marketing strategy, a wide variety of sales and customer tools and collateral and a strong presence in the market. Zephyr was engaged to assist with all of these requirements and to operate as the company’s VMO while the internal team was hired and built.
“Through developing our reseller and agent programs, Zephyr Strategy has been instrumental in supporting and enhancing Glowpoint’s strategic alliances with our resellers. Zephyr has improved our methods, creating and delivering comprehensive training to our agents and resellers on Glowpoint products and services, and has helped us fine-tune our core value proposition.” David Trachtenberg CEO & President, Glowpoint, Inc.
Glowpoint
- Design & launch of reseller/channel program
- Web
- Collateral
- Case Studies
- Tradeshow Support
- Advertising
- Lead generation
myVRM (www.myvrm.com) is a room scheduling/resource management software solution developed by a videoconferencing integration company. The software was robust enough that the owner decided to spin off the technology and develop a stand-alone company. Zephyr was hired to launch the company – starting at ground zero and developing the brand, identity, channel strategy and reseller program. We developed the company’s web presence, all sales collateral and a flash demo of the product.
MyVRM
- Branding
- Logo and Identity
- Collateral
- Web
- Go to Market Strategy
- Reseller/Channel Program
- Public Relations
ORCs deep roots as a small business coupled with a long proven track record offers our customers the best of the entrepreneurial spirit and determined focus in getting the job done. ORC, a WidePoint company and trusted partner to the federal government, delivers information security solutions to government and enterprise customers, ensuring the fully compliant and trusted exchange and assurance of information.
Operational Research Consultants, Inc.
- Strategy
- Proposal Support
- Marketing Tactics
- Website
- Collateral
- Event Support
- WMO
PCSC (www.panasonic.com/business/toughbook/home.asp) manufactures the line of “Toughbook” laptops are marketed to the federal government through distributors and VARs across the nation. PCSC is a very lean organization, with most of the staff dedicated to supporting either the customer or the channel partner. What PCSC needed was an outside marketing partner that could help plan and execute a wide variety of marketing and event initiatives.
Zephyr was selected to operate as the Virtual Marketing Office (VMO) for PCSC. In this capacity, Zephyr provides a wide variety of services to PCSC including logo development, event management, event promotion, and advertising support.
Panasonic Computer Solutions
- Logo
- Collateral
- Reseller/Channel Support Program Events
Pixion, Inc., (www.pixion.com) a web conferencing company located in Pleasanton, CA, needed a complete rebranding of the company. The CEO requested new positioning, a new logo, and assistance with marketing and sales strategies to build revenue through a reseller/channel model as opposed to direct sales. The CEO also chose to have Zephyr operate as the company’s VMO while he built up the engineering staff and focused internal resources on product development.
“As an incoming CEO, I had many requirements that required immediate action – from branding assistance to marketing program design to implementation. Zephyr Strategy offered me a broad set of skills and capabilities with the flexibility to expand and reduce their services as needed. Their expertise, and their business model, has proven to be exactly what I needed to help drive this company where I want to take it.” Eugene Wolf CEO, Pixion, Inc.
Pixion, Inc.
- Sales Strategy
- Rebranding
- Collateral
- Design
- Lead Generation
- Public Relations
- Website
mRidgeway Systems developed a product that allowed voice, data and video to traverse a firewall without compromising security. The company wanted to be positioned for acquisition. The interim-CEO was concerned that the company didn’t clearly communicate the value of its product on the corporate website and there wasn’t a clear understanding of what the company’s software actually did. Zephyr was hired to help create a clearer value proposition, website and corporate message. We worked with the CEO in several areas. We helped identify companies in the industry that might be interested in acquiring them. We also worked to understand the value of the Ridgeway Systems and how could it could it be incorporated into another company’s solution. When we began to write and design the website, the data sheets, the messaging for the company itself and the branding, we did it in such a way that our target market would understand the true value of Ridgeway Systems. We created a new website for them and developed a tagline that more clearly defined Ridgeway’s value proposition. Because of our focus on the telecommunications industry, we were also able to provide the CEO with introductions to the various companies in the target market. The end result was that six months after engaging Zephyr, Ridgeway Systems was acquired by Tandberg Corporation and the technology was incorporated into the Tandberg video conferencing solution.
Ridgeway Systems
- Branding
- Logo and Identity
- Collateral
- Web
- Strategy
Sony (www.sonybiz.net/IPELA) was ready to launch its new high definition videoconferencing solution through the IpelaTM division. In a period of four months, the internal team needed someone to help develop an identity, all copy and collateral, a demo CD, a datasheet, a go-to-market strategy for the channel partners and to work with the internal PR department at Sony to help launch this new product. Zephyr was selected to work with Sony on this launch.
Sony
- Market Analysis
- Branding
- Identity
- Website
- Collateral
- Sales Support
Systems Furniture Gallery (www.systemsfurniture.com) sells professional grade office furniture. The family-owned business had been very successful selling to local government and education markets. In order to ensure continued growth, the company wanted to expand into the mid-sized market. They turned to Zephyr for help in identifying the best verticals to target and then developing a strategy to enter those markets.
Systems Furniture Gallery
- Identity
- Messaging
- Vertical Marketing Strategy
- Advertising Campaign
- Collateral
Tandberg (www.tandberg.com) is the second largest manufacturer of video conferencing equipment in the world, with a very strong foothold in the government sector. Zephyr was brought in by the federal division of Tandberg to help clarify the marketing message, create case studies and collateral and develop sales tools that would shorten the sales cycle for the channels.
Tandberg
- Technical Writing
- Sales Tools
- Channel Support Program
The Athene Group specializes in IT and other applications for the financial industry. They engaged Z3 for assistance in creating a new brand for the firm as well as a website, collateral and a corporate presentation. We also provided sales consulting.
The Athene Group
- Sales Consulting
- Branding & Identity
- Website
- Collateral
- Presentations
- Tradeshow Support
BVTI provides source selection and proposal management software solutions to the federal government. The company has an excellent reputation and their product, “The ARC,” is well-known to anyone working within the NSA (National Security Agency). BVTI approached us to help them build a strategy to expand into other agencies and break into the commercial sector. The company had a logo, but no presence on the Internet, no website, no brochures, or any collateral, for that matter. So this was as much a branding and identity development project as it was a business consulting engagement.
BVTI
- Strategic consulting for market expansion
- Messaging
- Web
- Collateral
- Case Study
- Tradeshow Support
- Advertising
- Sales Consulting
