Federal Marketing
Presenting the right message to the right audience takes on new challenges when you're marketing to the Federal Government. Known as "Fortune One", the U.S. Government is both the world's biggest market and one of the most fragmented in terms of individual agency buying policies.
Penetrating the Federal marketplace and tapping into the billions of dollars the Government spends each year is no easy task. It takes knowledge, experience and a flair for messaging to a unique audience. The professionals at Zephyr Strategy have devoted years to the entire lifecycle of marketing to the Federal Government — from developing a capture strategy and responding to proposals to marketing yourself after the award.
Our special expertise lies in supporting Federal Contractors who offer high technology products and services. Services include:
- Business Development Consulting
- Market Research
- Proposal Support
- Sales Strategy
- Collateral & Case Study Development
- Tradeshow Support
Zephyr Strategy has successfully implemented solutions in a variety of technical areas, including IT services, telecommunications, identity management, acquisition management and videoconferencing. Clients who have implemented our solutions include:
- Best Value Technology, Inc. (BVTI)
- Daon
- Fibergate
- MCI Federal
- Omni Systems
- Operational Research Consultants, Inc.
- Panasonic Computer Solutions
- Tandberg Federal
- York Telecom
- Verizon Federal
