How Your Customer Can Be Your VP of Sales

Here’s food for thought.  Ever think that your best sales people and your customers have a great deal in common?  Here at Zephyr Strategy, we have uncovered the value of this commonality and how to use it to your advantage. 

Your customers know the truth about your company.  They know how well you sell yourselves, provide services and follow up. They know if they are being served by your A-team or not. Your customers see how your company responds when mistakes are made. They know who your competition is and how they market themselves. And, your customers are aware of other sales opportunities for your company. 

Some of your best sales people already have this knowledge. Both your best sales people and your customers know the true value of the services and products your company provides.   However, only your customers know where they feel there might be room for improvement.  Customers are the mirror every company needs to see its true reflection. 

Therefore, it makes sense to tap into the full range of customer knowledge and experience to find a gold mine of opportunity to drive more sales!  What Zephyr finds by talking to your customers is specific knowledge that will inform and train the entire sales/marketing team.  

I understand why many companies are uncomfortable about talking to their customers to get candid feedback.  One thing is certain: customers have opinions and feel valued when asked to share those opinions.  When we conduct a client satisfaction assessment, I can always tell if a customer has rarely or never been asked for thorough feedback because he/she will bend my ear, offering an abundance of golden data for me to capture. Customer feedback is the most effective tool in driving more sales.  

Your company may already have the best sales professionals who have access to candid information about the complete customer experience and are leveraging that information for impressive sales results.  If not, it may be your wisest decision to think of your customers as your VP of Sales.  Then tap into the volumes of golden data collecting in the minds of all your customers who can guide your company to more sales. 

Zephyr Strategy is qualified to obtain that data for you, helping you build a better sales force while increasing customer satisfaction.