The Zephyr Team
Kelly Harman, President
Strategy
Kelly has twenty years of experience in sales, marketing, and business development. She has held senior marketing and sales positions with industry leaders and emerging companies in the telecommunications, video conferencing, software and outsourcing industries.
Her background in both sales and marketing gives her the unique ability to bridge the gap that often separates those departments, and develop strategic marketing initiatives that impact the bottom line of the organization. Throughout her career, she's used this experience to help businesses increase revenue, open new markets, launch new products and services, and create strong relationships with their clients. Prior to starting her own firm, Kelly was part of a management team that grew a leading videoconferencing systems integrator from $8 million to $100 million in a five year period. She has been involved in seven M&A’s, and assisted with the branding and launch of six technology companies.
After 20 years at the receiving end of marketing departments and consulting firms, Kelly launched Zephyr Strategy in 2003 with a mission to provide practical, sales-driven business capture and strategic marketing services. As a result of this sales-centric approach, Zephyr Strategy has grown rapidly, achieving industry recognition and a solid foundation of clients including MCI, Verizon Business, Tandberg, Sony, Panasonic, Lockheed Martin and Polycom. Kelly serves on the boards of the City of Manassas Business Council, Women In Technology and Success in the City.
Linda Davies, Senior Vice President
Strategic Planning, Proposals & Technical Writing
Linda Davies skillfully combines over twenty years of technological and business experiences into marketing products for clients. Fundraising for non-profits, developing technology transfer strategies in Russia, and writing military specifications are but a few instances in her portfolio that allow her to generate creative business development solutions, and effective communication bridges between customers, technical staff, and management. Her comprehensive background also includes intimate marketing, regulatory, and developmental interactions with small companies, large corporations, and government agencies such as DoD, NASA, and DOE. Her energetic applications of other skills such as materials engineering, start-up company development, and corporate financial planning compliment her business acumen to deliver the increased revenues, effective campaigns, or white papers - quality products that clients demand.
Darcie Davis, Senior Vice President
Customer Satisfaction Programs and Business Development Training
For over 25 years, Darcie has held leadership roles in professional services and telecommunications firms. She also founded a management consulting firm, serving as president for seven years, and therefore understands firsthand the importance of capturing and keeping business. Advising clients on the variables that influence superb and competitive client service is Darcie’s strongest attribute.
She bases her advice on research with clients’ customers and stakeholders. The client satisfaction assessment programs she conducts provide actionable recommendations to sales marketing and client service. She also provides candid assessments of merger activities before and after clients make strategic acquisitions. Professionals responsible for developing business benefit from Darcie’s personalized, strengths-based consulting, and they learn how to be effective, efficient and innovative with business development. Darcie is a “big picture,” creative thinker and has been a speaker, presenter and frequently-published author on client loyalty, employee retention and marketing.
Rebecca Langager, Director
Marketing Operations & Project Management
Becky Langager is a multi-dimensional professional offering over 15 years experience in the following fields: event planning and marketing communications; sales and channel development; congressional and federal lobbying; voluntary association management; and community and political organization activities. Her organizational skills and attention to detail are what brought her to Zephyr Strategy where she is charged with project management responsibilities for all of our on-going and new business activities.
Liddy Heneghan, Director
Information Analysis, Writing & Editing
Liddy Heneghan has been helping businesses improve their communications for over 15 years. She has provided consulting and writing services for a wide variety of projects and an extremely diverse client set. She is an honors grad from Amherst College.
What are the benefits of this experience? A broad perspective, a flexible approach, and a devotion to perfection, ensuring deliverables of outstanding quality. Whether your message is on the page, on the computer screen, or just a hazy concept in your head, Liddy has the expertise to refine your words and enhance your business.
Lissa Levinson
Print & Interactive Design
Lissa Levinson is an award-winning former art director for the Washington Business Journal. She has worked with many companies and corporate marketing departments, helping to create attention-getting graphic design and corporate identity. She creates everything from brochures, ads, direct mail, websites, logos, and publications to catalogs, newsletters, and trade show materials. With a background in journalism, Lissa knows that it's the total message that's important to the customer. She deftly combines the "who, what, why, where and how" with stunning design for maximum impact.
Constance Benegar
Events Management
Constance applies a flair for organization with strong people skills to manage a variety of events for Zephyr Strategy. Her portfolio of event experience includes domestic and international trade shows, corporate events, roadshows and conferences – with a special talent for innovative solutions. Constance is an essential member of numerous project teams, using her skills in planning, implementation, budget, contractor relations, project management, training, meeting room/exhibit hall logistics, show rules/regulations and exhibitor customer service to ensure events go smoothly for all our clients. Constance’s background includes marketing positions at American Express Financial Advisors and ICE Components, Inc.. She holds a Bachelor of Arts from the University of Kentucky.
Joan Lopacki
Marketing Strategy
Joan Lopacki is an innovative strategist who leverages over 25 years experience to create highly effective marketing communications and campaigns. With a BFA in graphic design and an MBA in marketing, Joan combines a strong creative personality with solid tactical business sense. Her background includes top-level marketing positions in high-tech, software, video conferencing, DoD contracting, direct mail and agency environments. Joan believes in bringing solid results to clients through strong initial positioning that flows through the organization and into the minds of customers via strong branding and practical, every day marketing.
Beth Pierce
Copywriting and Editing
After obtaining a B. A. in English, Beth gained experience as a technical writer/editor working as a subcontractor to the U.S. Army Missile Command at Redstone Arsenal, Alabama for many years. Eventually she took her editing and writing skills into other fields, including a five year stint writing and teaching a quarterly class for the Joint Military Attache' School at Bolling Air Force Base.
Beth brings to Zephyr qualities beyond the simple ability to proofread copy. She is a self-motivated member of our team who edits with unerring precision and provides a fresh, lively copywriting voice. Her varied career experiences give her a broader perspective from which to draw when copywriting challenges arise, and she never fails to meet the challenge.
