Marketing strategists, website development, sales consulting

About Zephyr Strategy

Zephyr Strategy's team is comprised of seasoned business and marketing experts. We've grown companies, launched new products, entered new markets and expanded existing ones. We know how to bridge the gap between sales and marketing departments because we've been on both sides of the fence. Whether your target market is the public sector, private enterprise or a combination of both, we can guide you along the never-ending quest to capture new clients, keep existing customers and grow revenues profitably.

What social media means to you

CEO Chick Chat to Interview Kelly Harman

Kelly Harman to Present “Web Dot What” Workshop to Women in Technology

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We’ve Got Milo!

Kelly Harman, President

Kelly has twenty years of experience in sales, marketing, and business development. She has held senior marketing and sales positions with industry leaders and emerging companies in the telecommunications, video conferencing, software and outsourcing industries.

Her background in both sales and marketing gives her the unique ability to bridge the gap that often separates those departments and develop strategic marketing initiatives that impact the bottom line of the organization. Throughout her career, she’s used this experience to help businesses increase revenue, open new markets, launch new products and services, and create strong relationships with their clients. Prior to starting her own firm, Kelly was part of a management team that grew a leading videoconferencing systems integrator from $8 million to $100 million in a five year period. She has been involved in seven M&A’s, and assisted with the branding and launch of six technology companies.

After 20 years at the receiving end of marketing departments and consulting firms, Kelly launched Zephyr Strategy in 2003 with a mission to provide practical, sales-driven business capture and strategic marketing services. As a result of this sales-centric approach, Zephyr Strategy has grown rapidly, achieving industry recognition and a solid foundation of clients including MCI, Verizon Business, Tandberg, Sony, Panasonic, Lockheed Martin and Polycom.

Kelly is President-Elect for Women In Technology and serves on the board of B.A.R.N. Transitional Housing for Women. She is past-Chairman for Success In the City, and also served as Vice-Chair for the City of Manassas Business Council.

Tamara Halstead, Web Developer

Tamara has been creating websites for over ten years. What started out as a fun learning experience has become a full-time career. Over the years she has continued to take courses to enhance her skills and find new avenues to create better, easily accessible and user-friendly websites in the process. Tamara is also a regular blogger/movie reviewer at Ones2Watch4.com.

It’s a continuous learning process that she’s happy to say never gets dull. Tamara enjoys her calling and is always willing to share her knowledge with others. As a result she has traveled to London, Phoenix, Las Vegas, San Francisco, Los Angeles, San Diego, Toronto, Colorado and New York City in her quest to share her knowledge and work with thought leaders in her industry.

Liddy Heneghan, Information Analysis & Writing Liddy has been improving sales, marketing and business communications for almost twenty years. Rising up the ranks of esteemed DC and nationally-based technical consulting organizations, Liddy has gained extensive experience in project management, technical writing, and information analysis and design. Early professional exposure to a diverse client base including some Fortune 50 contenders, gave Liddy a first-hand view of the fundamental mis-communication businesses so often experience and a keen understanding of how to resolve the information gaps between departments.

Liddy’s approach consistently produces measurable results and brings outstanding value to business organizations, large and small. Her broad perspective, flexible methodology and devotion to perfection ensure deliverables of outstanding quality.

Lissa Levinson, Print & Interactive Design
Lissa Levinson is an award-winning former art director for the Washington Business Journal. She has worked with many companies and corporate marketing departments, helping to create attention-getting graphic design and corporate identity. She creates everything from brochures, ads, direct mail, websites, logos, and publications to catalogs, newsletters, and trade show materials. With a background in journalism, Lissa knows that it’s the total message that’s important to the customer. She deftly combines the “who, what, why, where and how” with stunning design for maximum impact.

Matt Aaron, Search Engine Marketing Specialist

Matt has worked in online marketing since 2004. A marketing graduate from University of Maryland, College Park, Matt has worked client-side, agency-side, and as an independent consultant. Matt works with a wide-array of businesses, from small businesses to large corporations in non-profits. He helps clients increase traffic in the ever-evolving world of search, which currently is comprised of organic (free) search, paid search, and vertical niche searches such as local and video.

He has helped clients increase leads, online sales and offline sales. Keys to Matt’s success have been his engaging personality, his ability to identify and utilize the resources of his clients in content development and link-building, and his strong background in math.

In addition to weekly industry blog reading, Matt attends the SEOMoz expert seminar in Seattle every year to hone his skills with the top experts in the industry. He plans to offer his services in Spanish starting in 2010; marketing both to the hispanic community in the US, Central America, and South America.